Join Matt Bailey for an in-depth discussion in this video The value of SEO, part of Learning Web Analytics (2013).
When you start calculating value, the value permeates into every area of your marketing. …You can now measure everything that you are doing in order to generate business …to your site, such as search engine optimization, social media marketing, …content development, everything you do that is designed to bring people to your …site and make them take an action can be measured. …In the previous module we looked at how content can be measured for effectiveness. …That goes hand in hand with search engine optimization.…
You see when we start building these segments, when we look at visitors who …wanted a particular subject or they desired something, we can look at what …they searched for, what page they entered on and what they did. …What people wanted is the cornerstone of this equation because that's how we can …measure the effectiveness of our web site. …And by breaking things down, such as our search visitors, into the individual …terms that they were looking for or groups of terms we can then determine if …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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