Join Matt Bailey for an in-depth discussion in this video What's the value of a lead?, part of Learning Web Analytics.
When doing analytics, when the primary goal is measuring value, it's always …easier in an e-commerce or any other type of site that has a monetary transaction, …when it comes to lead generation, it's much more difficult to place value on the …conversion actions people take. Technically its the same amount of tracking. …First Identify what it is you want people to do. …Second it's track that action. Now with lead generation best practice is …that you have a thank you page which confirms the action or the transaction …that people have made. It can be registration for a demo or a …webinar, or simply signing up for a newsletter, or subscribing to any type of information.…
Having a thank you page enables you to give your analytics program a specific …page, which notifies the program that someone made the conversion process. …Finally and most difficult, is figuring out a value for that action. …Now when it comes to lead generation, it's more difficult because we don't have …that easy transaction to track. What we have is directing people to a …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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