Join Matt Bailey for an in-depth discussion in this video What is value?, part of Learning Web Analytics.
The critical component of analytics is measuring value. …You see, a lot of people get sidetracked looking at visitors and page views and …time on site, which are a beginning of understanding the behavior that people …exhibit on the website. But behavior falls short of showing you …how to make your website better, and also showing which marketing tactics you are …performing that are working. Value is the master metric. …It's the only metric that will show you the profitability of your actions.…
When we want to track conversions, the primary goals that we're looking to track …are revenue goals. What is it that makes your business money? …Those are the primary goals that you should be tracking. …Your secondary goals are anything that leads to revenue. …This could be people that register for oh, downloads, such as a white paper. …It can be people that subscribe to a newsletter by giving you their email address. …It's actions that don't directly produce revenue, but can lead to revenue, because …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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