Join Matt Bailey for an in-depth discussion in this video Terminology: Visitor and visitor sessions, part of Web Analytics Fundamentals.
Now let's continue our look at the terminology of analytics. …In this module we're going to cover visitors and visitor sessions. …The first question is to understand what a visitor truly is. …A visitor is not just a human. You see we're tracking the interaction of …computer devices and how they interact with one another. …While you are looking at a web site, it is through the device that you are using …that communicates directly with the server that delivers the webpage.…
And so when we talk about visitors, we're not actually talking about humans. …We're talking about devices. And really the way you use the Internet, …could largely impact the number of visitors on a website. …Many people have more than just one device that they use to access the Internet. …If you've got a smart phone, a laptop, a desktop, an iPad, or any other type of …device that can access the Internet, that can be one visitor.…
If you use your work computer to browse a website, then go home and use your iPad, …or a mobile device, you've now visited the website three times. …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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