Join Matt Bailey for an in-depth discussion in this video Terminology: Referrals, part of Web Analytics Fundamentals.
In our continuing look at analytics terminology, a word that describes really …an action is referrals. Referrals are simply, where do people …come from? So when we talk about a referral, what we …are doing is making the equivalent of an offline action and interpreting it online. …You see, offline we ask for referrals when we look for directions, when we ask …other people for their recommendations. And also when we look for testimonials to …find what does someone think about a certain product, a service, or a doctor.…
We're always asking for referrals because we trust that third party opinion. …Well the same thing happens online. So when we look for referrals online, …what we are looking for is how someone found our website. …Did they find it through a search engine? Did they find it from another website, …such as a forum? A social media website, like Facebook or …Pinterest or Twitter. Or did they find it on a news website? …And the way they would have found it on a website is through a link on any one of …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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