Join Matt Bailey for an in-depth discussion in this video Terminology: Conversion rate, part of Web Analytics Fundamentals.
Now, the next term that we're going to look at is going to be one of your most …important terms and the most important subject when it comes to analytics and …that is your conversion rate. Now the c, term conversion is used …frequently in the realm of online marketing because the conversion is …ultimately what we need people to do in order to make money. …And so the question is, what makes you money as a business? …We need to measure the visitor actions that are going to make us money.…
It could be very simple, it could be E-commerce, it could be leads, it could …be clicking on ads, it could be subscribing. …What are the things that make us money? If it doesn't make us money directly, …then indirectly, how will it make us money? …For example, a lead generation site, you don't make money when someone fills out a …lead form, but it's an action that will lead to money. …With some subscribes to your email it doesn't mean that that's going to make …you money right away, but that lead, that email address, marketing now to that …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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