Join Matt Bailey for an in-depth discussion in this video Terminology: Bounce and exit rates, part of Learning Web Analytics (2013).
In our continuing look at the terminology of analytics, two important pieces of …information that will help you figure out whether people enjoy your website or …reject your website. It's the bounce rate and the exit rate. …The exit rate refers to those people who have visited more than one page. …They've been on the site, they've used the site, but then this is the last page …in their session. Usually we see the home page as the exit …rate, that someone completes the information they were looking for and …usually will go back to the home page as a sense of closure and then leave the website.…
Other highly exited pages are pages that are exited after a specific task has been …completed such as registration, the lead form, an e-commerce transaction. …The thank you page is typically the exit page, because there's been an exchange of …information, and the process is complete. The exit rate focuses on the activity of …the person and then shows you the last page they were on before they left the …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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