Join Matt Bailey for an in-depth discussion in this video Segments, part of Web Analytics Fundamentals.
To complete our lessons on analytics concepts, the biggest one is the segment. …The segment is what we've been talking about in previous modules, but really the …word segment shows us the different groups of people that are coming. …Our news segment are our identified visitors that come frequently, with short …visits, looking for a specific type of information that is one segment. …Then we have our analysis segment. They're looking for long term analysis.…
They spend more time on the site. They look at more pages, and so what we …have done is segment out these groups. We call them segments. …Our analysis segment versus our news segment. …And so knowing that you can't treat everyone the same way when they come to …the website, we need to assign different behaviors and different understandings to …these groups. We talked about contrast and comparison. …You need to identify the groups with a couple of different questions.…
The first is, what types of visitors do you have? …When you identify those types of visitors, five types, the types are the segments. …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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