Join Matt Bailey for an in-depth discussion in this video Search determines intent, part of Learning Web Analytics.
What I love about looking at acquisition, from the standpoint of search engines, is …that search words show me the searcher's intent. …If I understand their intent, then that begins my in-depth evaluation of analytics. …Are people finding what they want? In order to measure that, you need to …know what they want, and that's the intent. …So when we look at our buckets, such as watch, and we look at all the different …words that people are using, to search on and have found the site.…
Now depending upon what type of site you are, you'll be happier to see some …searches than others. For example, if you don't offer watch …repair, then that's not going to be interesting to you. …But to see how many searches end up at your site, will be interesting, because …you'll have to look and see, what you are doing, that attract those searches. …In another way, you'll realize that you can't sell the same way to everyone, even …though, they might be looking for a watch. …For example, someone who is looking for a luxury or a vintage watch, is not going …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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