Join Matt Bailey for an in-depth discussion in this video Replacing ranking reports, part of Web Analytics Fundamentals.
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Now that we're learning so much more about value and understanding how words, …your content, your landing pages, your search phrases, all these things come in …to understanding a better idea of what people are looking for. …By now, you should understand that your ranking reports do a very poor job of …showing how well your search engine optimization is actually doing. …The best thing you can do is to replace you're ranking reports with analytics …reports that focus on the value of the words.…
Ranking reports are extinct for a number of reasons. …Number one, they have no context. You don't know what is being compared. …Other companies, other words, other landing pages. …You're not really sure what this is in reference to. …Now some ranking reports may also include estimated traffic levels, how many clicks …that were actually made from that ranking, to the website. …You see, when you don't have anything as far as expected traffic or actual …traffic, along with the rankings, you don't know what else is happening.…
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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