Join Matt Bailey for an in-depth discussion in this video Manager reports, part of Web Analytics Fundamentals.
The next level of reporting, are to brand or product managers, or to managers that …are responsible for different areas of marketing or the website, or the business. …For manager reports, it's important to know who you're reporting to, and what …information is specific to their area of responsibility. …Brand managers are going to be interested in brand reports, product managers are …going to be interested in product reports. …So, maintain their attention and maintain their respect by giving them the …information that they need to make decisions for their area.…
Show opportunities that you have found, that can enable them to do their jobs …better, that can enable them to show higher sales or higher conversions, that …can enable them to position their products or information more effectively online. …Sometimes you may be called upon to be the mediator between product managers or …editorial or different groups within the business that are vying for space online, …whether it's on the homepage or certain pages of the website. …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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