Join Matt Bailey for an in-depth discussion in this video How do you track value?, part of Learning Web Analytics.
So knowing that value makes all the difference when it comes to analyzing our …websites and our marketing, the next step is to track that value. …How do you implement it into your analytics to ensure that you know what's happening? …The way to develop value reports, is to understand the different ways that value …is produced. If we go back to our value equation, …understanding that not all people search the same way, not all people are looking …for the same thing. And not all are going to do what you want …them to do. So we start first by identifying the …different functions of the value equation.…
And so, if we look specifically at the conversion, because the conversion is …what provides the value immediately. It is that conversion action that …provides immediate revenue, leads or whatever makes your company business. …So let's start there because that is the crux of all of the measurement when it …comes to value. Now for this example I'm going to use …Google analytics because that right now is the predominant analytics package out there. …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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