Join Matt Bailey for an in-depth discussion in this video Goals, part of Web Analytics Fundamentals.
In further looking at concepts that are important to a broad understanding of …analytics, it's important to know goals. Goals are the centerpiece of analytics. …Without goals, you have no direction. You're only reporting numbers. …And so in order to move beyond numbers, and report success, you need to know what …success is defined as. Those are your goals. …If you want to transform your analytics, there are three primary questions that …you need to ask. Simply asking these three questions will …completely change how you view analytics or reporting for your organization.…
You see my number one question is where did visitors come from? …Just based on that question, you'll start to understand that visitors behave …differently based on where they come from. …Your search visitors behave much differently, than visitors who click on a …link from another website. And they react and behave much …differently from people who have a bookmark or type in your domain directly. …Knowing where visitors come from, will in large part enable you to understand them …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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