Join Matt Bailey for an in-depth discussion in this video Finding value in your marketing, part of Web Analytics Fundamentals.
As we use the value metric as the centerpiece of all of our analytics, it …will then transform how we view everything. …How we view our search engine optimization, our website improvements, …our lead generation and our sales will all be affected by the cornerstone of value. …When we look again at our value equation, we want to know where people came form …and what they were looking for. We want to know what did they see and as …a result what did they do. And that will tell us the value of that …group of people. And by breaking that equation down into …little parts, and looking at those small segments of people and what they were …looking for and what they accomplished, it will help us understand what small …parts to improve, which will result in large improvement on the website.…
So in breaking down how value enables us to see where we are and how we can grow. …So for example, one of the things that I enjoy doing for a company is looking at …where are you at right now, and what would happen if you grew by 20%. …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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