Join Matt Bailey for an in-depth discussion in this video Context, part of Web Analytics Fundamentals.
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In this module we're going to cover what I like to call the three Cs of analytics, …context, contrast and comparison. the moment you realize that your website …visitors are made up of groups of people that behave differently and have …different motivations, you are on your way to developing a clearer understanding …of analytics and developing a more comprehensive plan of attack.…
You see, when we analyze different groups of visitors and how they react based on …what content they were looking for, what website they came from or any other type …of action or behavior. You see, we're ascribing a specific level …of motivation as to what they want. When we understand what people want, we …can then measure and analyze them separately from the overall group of …visitors that come to the web site. You see, when you look at the big …numbers, what you're doing is looking at the aggregate data and then when you try …to deduce what's going on and how you can improve your web site, you can't do it …with the big numbers, the aggregate data. You've got to break it down into small elements.…
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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