Join Matt Bailey for an in-depth discussion in this video Caveman analytics, part of Web Analytics Fundamentals.
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Now, in beginning to look at the concepts, that a company analytics. …One of the important concepts, to look at, is what I like to call Caveman Analytics. …You see we covered this earlier, but I want to delve much more into it. …Because so many organizations are trapped, in what I call Caveman Analytics. …And that is they generate these reports that talk about page views, Hits, top …pages, monthly visitors, and time on site.…
In every month, it's the same exact report. …You see the problem is, these reports have been around as long as online …marketing, as long as web sites. You see, these were the earliest numbers …that we could generate from websites, and as a result, things have barely changed …at all. We haven't evolved. …So many companies are still wrapped up in these numbers, without realizing the …inaccuracy of the numbers such as visits, and how many visitors.…
You see, when you rely on this type of reporting as an indicator of success, the …number of visitors, and their time on site, you're looking at very, very …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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