Join Matt Bailey for an in-depth discussion in this video CEO reports, part of Learning Web Analytics.
When presenting information and reporting analytics, it's very important to know …who you are reporting to. If you're reporting to the CEO or any …C-level executive, it's important to prepare and to have the relevant …information that they are going to be interested in. …Giving too much information and too much detail might take too much of their time, …and you might lose their interest. That's the worst thing you can do as an analyst.…
Customize your reports. In order to communicate effectively to …the C level group, you need to make sure that you have different reports for …different people depending upon their areas of responsibility, you need to make …sure that you are reporting to their areas. …Look at the needs. What needs to happen on the website in …order to improve the marketing capabilities? …Are there any holes? Is there tracking? …Is it complete? What can be done to improve conversions? …Go in there with your information, but also make sure your information points to …a specific objective. What needs to happen? …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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