Join Matt Bailey for an in-depth discussion in this video Action reports, part of Web Analytics Fundamentals.
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Now action reports could be used at any level of reporting. …They could be used at the C level, the manager, level, or, if you're responsible …for everything, or have a role in reporting to multiple people in the …organization, action reports are all about knowing what to do and why. …I love action reports because they detail what's going on, what needs to be changed …and are specific about the actions or the pages or words or anything else that …needs to take place in order to improve the customer's experience and the revenue …of the web site. They're all about the day-to-day activities.…
What can people be working on that can make an immediate improvement on the website? …They also provide direction for ongoing campaigns in feedback, if things are …going well, and also any adjustments that need to take place. …When we're looking at keyword groups, as you've figured out by now, I like to look …at the goal conversion rate and the per-visit goal value for this keyword family. …This lets me know for this keyword family, this keyword segment, we're doing …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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