Join Matt Bailey for an in-depth discussion in this video Action determines engagement, part of Web Analytics Fundamentals.
To better understand how people act on our website and how we can improve our …conversion rates, we need to evaluate the actions that people take on the site that …show engagement. The more engaged people are, the more …unlikely they are to perform actions that lead to conversion. …One of my favorite reports to do that shows engagement, looks at the articles …that are on the site, how many people viewed those articles, and then what …those people did that led to a conversion.…
This report shows specifically how many of those people that viewed the page, did …something that was a profitable conversion. …When we look at this report, what we're seeing is that there are five specific …articles which lead to a revenue-producing action. …These articles differ from the rest because they can double or quadruple the …chances That someone is going to do something that brings revenue to the business.…
And so, when you see 100% more than average, 200% more than average, all of a …sudden, reading this article becomes an action that can lead to a prediction that …
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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