Join Matt Bailey for an in-depth discussion in this video Acquisition segments, part of Learning Web Analytics (2013).
Now when you start building an analytics approach, what I specifically tell people …to do is to build segments. The first segment that I find is easiest …to build and also provides the most insight as to why people use your site, …is to focus on the acquisition. Why did they come to your site? …What were they looking for? This is very easy to identify looking at …search terms. And the first thing that I look to do, is …build segments based on the key word. Now, usually, we'll start with the …primary general word. I like to call that my big bucket …segment, because those types of segments are typically one word, very general.…
And then we just lump everyone who uses that word into that bucket. …Now, an example of this would be for CRM software. …That would be my big bucket word. However, after we have lumped everyone …who has used the term, CRM as their search phrase, then we tear that apart. …And we look for all the other words that are used in addition to CRM. …I call those my small bucket segments. So, for example, I have CRM Software.…
- Defining analytics terminology
- The problem of numbers
- Building segments for comparison
- Finding value in your marketing
- Creating valuable reports
Skill Level Appropriate for all
1. Intro: The Fear of Analytics
The fear of analytics5m 39s
2. Defining Analytics Terminology
3. The Problem of Numbers
4. Building Segments for Comparison
5. Value: The Master Metric
6. Everything Is Measurable
7. Creating Valuable Reports
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