Manage the relationship between your brand, your product/service, and your price, so that customers see why your offering is truly valuable and remain loyal.
- Hi, I'm Jill Griffin. I've had the privilege to research, write, and speak on customer loyalty strategies for three decades. One of my favorite questions to answer is how exactly do you build customer loyalty and my answer is understand how your customers experience value and then excel on those terms. Customers know instinctively in their hearts when you deliver value that matters and when you don't.
My job today is to help you know the difference. In this course, I'll show you how to uncover the untapped, unspoken value your customers really want. I'll start by explaining why value matters. I'll then share with you seven proven methods to maximize customer value. They are create difference, know your customer's next best buying alternative, understand why customers value you, make price part of your value story, pay big attention to what people do, build value around things that will not change, and finally tell your value story.
For each method, I'll give you a quick case study on a firm that has successfully applied it and finally I'll wrap this course with a 10-day action plan. I'm so pleased you're here with me on this learning journey. Let's get started.