Learn how to respond to a request for proposal (RFP) and to craft a well-conceived proposal from scratch.
- Welcome to Writing Proposals. A proposal, by definition, is a document that offers a solution to a problem, or action necessary for a specific need. Hi, I'm Judy, and in this course we're going to delve into four categories of proposals. Solicited, Unsolicited, Internal, and External. And within those four basic categories are at least a couple dozen specific types of proposals. Technical, Project, Sales and Grants, for example.
So some that have been requested and others that haven't been, but all with support. Proposals are submitted for a variety of purposes. Citizens make proposals to government agencies. Builders make proposals to change local zoning ordinances. Web designers make proposals for webpage designs. A researcher writes a grant proposal to get funding for research. Employees identify needs within an organization, and propose solutions. Then there's the marriage or wedding proposal.
Not part of this course. Proposal writing is considered difficult because it's tedious, has numerous potential formats, generally has a tight deadline, potentially competing against dozens of other proposals, and may be rejected after all that hard work. So let's get started on learning how to write strong proposals. Ones that may result in a higher acceptance rate.
- Cite the general purpose of RFP.
- Create a plan for asking questions.
- Explain the best way to understand the reader.
- Differentiate between external solicited and external unsolicited proposals.
- Identify the prefactory parts of a proposal.
- Apply the appropriate rules for writing a proposal.
- Construct a reader-friendly proposal design.
- Select appropriate visuals for a proposal.
Skill Level Intermediate
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
Writing Recommendationswith Judy Steiner-Williams10m 52s Intermediate
1. Understanding the Proposal
2. Types of Proposals
3. Responding to an RFP
4. Customizing the Proposal
5. What to Include
6. Following Up
Next steps2m 35s
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