From the course: Writing a Proposal

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Using a direct approach

Using a direct approach

From the course: Writing a Proposal

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Using a direct approach

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- Solicited Proposals should be direct. In other words, you don't need to persuade or convince the reader that his or her company has a need. The RFP has already identified that need and has asked your company and probably other companies to compete to solve that need. Direct means that you will begin with a solution. Show the reviewer immediately that your solution is the best of all the competing ones to solve the problem presented. The main goal of a direct opening that gives the reader a solution is to compel the reader to keep reading, and not only to keep reading, but to keep getting the impression that what you are proposing has merit, and eventually, that your proposal is superior to all others. Even though the RFP may have identified the required arrangement of parts and that order may not be direct, you can present your solution first in the executive summary, the first thing the reader sees. Unless an executive summary was specifically prohibited, it's a good idea to…

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