Join Judy Steiner-Williams for an in-depth discussion in this video Using a direct approach, part of Writing a Proposal.
- Solicited Proposals should be direct.…In other words, you don't need to persuade or convince…the reader that his or her company has a need.…The RFP has already identified that need…and has asked your company and probably other companies…to compete to solve that need.…Direct means that you will begin with a solution.…Show the reviewer immediately that your solution…is the best of all the competing ones…to solve the problem presented.…The main goal of a direct opening that gives the reader…a solution is to compel the reader to keep reading,…and not only to keep reading,…but to keep getting the impression…that what you are proposing has merit,…and eventually, that your proposal…is superior to all others.…
Even though the RFP may have identified…the required arrangement of parts…and that order may not be direct,…you can present your solution first…in the executive summary,…the first thing the reader sees.…Unless an executive summary was specifically prohibited,…it's a good idea to include one,…even though it may not have been specifically requested.…
- Reading the RFP and asking questions
- Understanding different proposal types
- Following the writing process
- Connecting the dots
- Researching the company
- Using the client's jargon
- Understanding what parts to include
- Following up on a proposal
Skill Level Appropriate for all
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
Writing Recommendationswith Judy Steiner-Williams10m 52s Intermediate
1. Understanding the Proposal
2. Types of Proposals
3. Responding to an RFP
4. Customizing the Proposal
5. What to Include
6. Following Up
Next steps2m 35s
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