From the course: Writing a Proposal

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Using the client's jargon

Using the client's jargon

From the course: Writing a Proposal

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Using the client's jargon

- Jargon is formally defined as special words or expressions that are used by a particular profession or group and are difficult for others to understand. We all know jargon when we hear it, and we all use it. Ever heard or said these acronyms? RADAR, or SCUBA, or LASER? Or do you say radio detection and ranging instead of RADAR? Self-contained underwater breathing apparatus, I like SCUBA better. Two syllables versus thirteen. Light amplification by the stimulated emission of radiation, or a LASER. Yes, even these well-known acronyms are jargon. One company used so much jargon, that new hires were given a handbook with a list of company jargon. New employees were easy to spot at meetings. They were the ones constantly referring to their jargon handbook. So, if jargon is difficult to understand, then should all jargon be avoided? Not necessarily. It depends on whose jargon it is. Should the proposal prepare eliminate all jargon that the client won't understand? Yes. Should the proposal…

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