Join Judy Steiner-Williams for an in-depth discussion in this video Using the client's jargon, part of Writing Proposals.
- Jargon is formally defined as…special words or expressions that…are used by a particular profession or group…and are difficult for others to understand.…We all know jargon when we hear it, and we all use it.…Ever heard or said these acronyms?…RADAR, or SCUBA, or LASER?…Or do you say radio detection and…ranging instead of RADAR?…Self-contained underwater breathing…apparatus, I like SCUBA better.…Two syllables versus thirteen.…
Light amplification by the stimulated…emission of radiation, or a LASER.…Yes, even these well-known acronyms are jargon.…One company used so much jargon,…that new hires were given a handbook…with a list of company jargon.…New employees were easy to spot at meetings.…They were the ones constantly…referring to their jargon handbook.…So, if jargon is difficult to understand,…then should all jargon be avoided?…Not necessarily.…It depends on whose jargon it is.…
Should the proposal prepare eliminate all…jargon that the client won't understand?…Yes.…Should the proposal prepare include…jargon the client uses and understands?…
- Reading the RFP and asking questions
- Understanding different proposal types
- Following the writing process
- Connecting the dots
- Researching the company
- Using the client's jargon
- Understanding what parts to include
- Following up on a proposal
Skill Level Intermediate
Writing Recommendationswith Judy Steiner-Williams10m 57s Intermediate
1. Understanding the Proposal
2. Types of Proposals
3. Responding to an RFP
4. Customizing the Proposal
5. What to Include
6. Following Up
Next steps2m 35s
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