From the course: Writing a Proposal
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Researching the company
- You want a winning proposal? Then customize your proposal to your reader's needs. That customization is possible only if you know the company. That's why researching the company is an important early step in the proposal writing process. The term boilerplate is often connected with proposal writing, meaning the same text is used without being greatly changed from the original. Even though reusing stock text might be easier and certainly less time consuming for the writer, it makes a negative impression on the proposal reviewer. Boilerplate does not relate to the specific needs and objectives of the reviewing company. And it's usually evidence that the proposal is generic. Winning proposals are adapted to the client situation. Knowing the prospective company allows you to frame all your responses to adapt to what your potential client wants and needs in a way that is meaningful to that specific reader. You need to show your client that you have his or her best interest in mind. And…
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