From the course: Writing a Proposal
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External unsolicited
- External, unsolicited. This may be the most challenging of the four categories. Let's start with the good news. Lots of them are written, and some, a few, do get accepted. Business owners spend a lot of time working on business proposals to send to potential clients, only to get the proposals rarely accepted. I wish there were more good news, but that's about it. Even though this is probably the most challenging type of proposal, if you plan to be a consultant or run your own business, these proposals may be one of your most important tools for bringing in business. So let's look at some ways that might help you increase that success rate. Let's look at a couple examples. Maybe your small company is producing environmentally friendly air fresheners, but you don't have the money or expertise to market them effectively. An already established company that produces other environmentally friendly products would be able to market your product. Your challenge is to convince the larger…
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