Join Judy Steiner-Williams for an in-depth discussion in this video External unsolicited, part of Writing a Proposal.
- External, unsolicited.…This may be the most challenging of the four categories.…Let's start with the good news.…Lots of them are written, and some, a few, do get accepted.…Business owners spend a lot of time…working on business proposals to send to potential clients,…only to get the proposals rarely accepted.…I wish there were more good news, but that's about it.…Even though this is probably the most challenging…type of proposal, if you plan to be a consultant…or run your own business, these proposals may be…one of your most important tools for bringing in business.…
So let's look at some ways that might help you…increase that success rate.…Let's look at a couple examples.…Maybe your small company is producing…environmentally friendly air fresheners, but you don't have…the money or expertise to market them effectively.…An already established company that produces…other environmentally friendly products would be able…to market your product.…Your challenge is to convince the larger company…that what you have to offer would add value…
- Reading the RFP and asking questions
- Understanding different proposal types
- Following the writing process
- Connecting the dots
- Researching the company
- Using the client's jargon
- Understanding what parts to include
- Following up on a proposal
Skill Level Intermediate
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
Writing Recommendationswith Judy Steiner-Williams10m 57s Intermediate
1. Understanding the Proposal
2. Types of Proposals
3. Responding to an RFP
4. Customizing the Proposal
5. What to Include
6. Following Up
Next steps2m 35s
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