From the course: Writing a Proposal
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Ending parts
- The introduction and the ending are the bookends for the proposal's body. The introduction's main purpose is to let the reader know what's in the proposal, and to make the reader want to read the specifics. The introduction may be brief, especially if you have a detailed executive summary. If you decide to repeat some of the key information to emphasize it, then do vary your wording. As always, look at the big picture and analyze each writing decision you make. Generally, your purpose statement, along with a brief summary and an overview or review, depending on the other parts of the proposal, will be part of your introduction. If the proposal is unsolicited, then consider giving some background information. For example, maybe you attended a recent conference where you heard about the positive impact on employee morale and attendance with having onsite food vendors, so that's why you're proposing that idea for your company. You might also, if relevant, include how you heard about…
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