Join Judy Steiner-Williams for an in-depth discussion in this video Ending parts, part of Writing a Proposal.
- The introduction and the ending are the…bookends for the proposal's body.…The introduction's main purpose is to…let the reader know what's in the proposal,…and to make the reader want to read the specifics.…The introduction may be brief,…especially if you have a detailed executive summary.…If you decide to repeat some of…the key information to emphasize it,…then do vary your wording.…As always, look at the big picture…and analyze each writing decision you make.…Generally, your purpose statement,…along with a brief summary and…an overview or review,…depending on the other parts of the proposal,…will be part of your introduction.…
If the proposal is unsolicited,…then consider giving some background information.…For example, maybe you attended…a recent conference where you heard about…the positive impact on employee morale and…attendance with having onsite food vendors,…so that's why you're proposing…that idea for your company.…You might also, if relevant, include…how you heard about the proposal opportunity.…Here's an example of an introductory…
- Cite the general purpose of RFP.
- Create a plan for asking questions.
- Explain the best way to understand the reader.
- Differentiate between external solicited and external unsolicited proposals.
- Identify the prefactory parts of a proposal.
- Apply the appropriate rules for writing a proposal.
- Construct a reader-friendly proposal design.
- Select appropriate visuals for a proposal.
Skill Level Intermediate
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
Writing Recommendationswith Judy Steiner-Williams10m 52s Intermediate
1. Understanding the Proposal
2. Types of Proposals
3. Responding to an RFP
4. Customizing the Proposal
5. What to Include
6. Following Up
Next steps2m 35s
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