Join Judy Steiner-Williams for an in-depth discussion in this video Ending parts, part of Writing a Proposal.
- The introduction and the ending are the…bookends for the proposal's body.…The introduction's main purpose is to…let the reader know what's in the proposal,…and to make the reader want to read the specifics.…The introduction may be brief,…especially if you have a detailed executive summary.…If you decide to repeat some of…the key information to emphasize it,…then do vary your wording.…As always, look at the big picture…and analyze each writing decision you make.…Generally, your purpose statement,…along with a brief summary and…an overview or review,…depending on the other parts of the proposal,…will be part of your introduction.…
If the proposal is unsolicited,…then consider giving some background information.…For example, maybe you attended…a recent conference where you heard about…the positive impact on employee morale and…attendance with having onsite food vendors,…so that's why you're proposing…that idea for your company.…You might also, if relevant, include…how you heard about the proposal opportunity.…Here's an example of an introductory…
- Reading the RFP and asking questions
- Understanding different proposal types
- Following the writing process
- Connecting the dots
- Researching the company
- Using the client's jargon
- Understanding what parts to include
- Following up on a proposal
Skill Level Intermediate
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
Writing Recommendationswith Judy Steiner-Williams10m 52s Intermediate
1. Understanding the Proposal
2. Types of Proposals
3. Responding to an RFP
4. Customizing the Proposal
5. What to Include
6. Following Up
Next steps2m 35s
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