Creating your 10-day value plan

- It's now time to turn your value learning into action.…This is where the rubber meets the road.…To help you, I've included a 10 Day Action Plan…in the Exercise Files for this course.…Please use it to jump start your…Customer Value building process.…The action plan will mobilize your team into action.…First, identify your customer.…Is it a consumer or a business account?…In consumer markets, your actual decision maker…is typically one person or, at most, a household.…

Not so in business accounts where buying decisions…are often made by a committee that in addition…to the decision maker, can include buyers, gate keepers,…influencers, users, and others.…I've designed the action plan to work in either case.…In week one, you choose your team…and select accounts to focus on.…In week two, you build a value plan for each account…and begin to execute it.…

As we close, here's a final tip on creating customer value.…Use yourself as a case study.…Seek out your favorite places to shop…and monitor how you feel when you buy or simply visit.…