Join Judy Steiner-Williams for an in-depth discussion in this video Constructing a reader-friendly design, part of Writing a Proposal.
- Whether the proposal is internal,…external, solicited, or unsolicited…it needs to look and be easy for the reviewer to read.…Not having an overall design…that is carefully thought through,…and the proposal does not follow our prescribed format,…are two of the top ten reasons proposals are turned down.…If you're responding to an RFP,…you have the sections or categories that must be included.…The various categories were identified with heading…such as qualifications, budget, and task schedule.…
If an RFP is not your starting point,…then you'll still have to identify…questions the reviewer will have…such as qualifications, budget, and task schedule.…So, let's look at this brief section of the proposal.…It includes company background…combined with qualifications and projected costs.…The first thing that needs to be done,…to make that segment reader-friendly…is to separate the different ideas,…qualifications, and budget with section headings.…So immediately, the internal headings…for the proposal sections identify for the reader…
- Reading the RFP and asking questions
- Understanding different proposal types
- Following the writing process
- Connecting the dots
- Researching the company
- Using the client's jargon
- Understanding what parts to include
- Following up on a proposal
Skill Level Intermediate
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
Writing Recommendationswith Judy Steiner-Williams10m 57s Intermediate
1. Understanding the Proposal
2. Types of Proposals
3. Responding to an RFP
4. Customizing the Proposal
5. What to Include
6. Following Up
Next steps2m 35s
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