Join Nigel French for an in-depth discussion in this video Working with typography, part of Developing a Style Guide.
It's not just what you say, but how you say it that shapes your brand personality.…For this reason, your use of typography is an important aspect of your brand.…It's often said that there are no bad fonts, just inappropriate fonts.…Typefaces are like shoes: sometimes flip-flops are the right choice; other…times it's hiking boots.…You don't want to get those two occasions mixed up.…You need to make sure that you've chosen a typeface or typefaces to enhance the…image of your brand.…
Even if your logo is typographically challenging, the typeface that supports it…should be readable and accessible.…Consider the typeface's design pedigree. Is it traditional or contemporary,…formal or informal? Who designed it and when? And does it have any specific…connotations, either positive or negative?…In the case of the Roux Academy brand, it's of paramount importance that the…typeface be readable and the style guide explicitly states this, pointing out…some type usages to avoid.…
Once again, most of this stuff is common sense, but it doesn't hurt to anticipate…
- Understanding how style guides fit into the branding process
- Who is a style guide for?
- Formatting the guide
- Deciding what to include
- Identifying your position statement and voice
- Working with logos and typography
- Formalizing brand colors
- Working with images