Join Nigel French for an in-depth discussion in this video Working with images, part of Developing a Style Guide.
The kind of images you choose and how you use them is an essential part of your brand's style.…Does your brand favor illustration over photography?…And if so, is there a particular style of illustration?…In this section, you can address broad concerns, such as a preference for images…of people doing things, engaged with the camera as well as smaller details…like a requirement that images be placed in frames with a rounded corner, for example.…You can also mention image treatments to avoid, such as drop shadows or beveled…edges, if you feel they are odds with your brand's aesthetic.…
If the style guide will be used by an internal design team, you can, if…appropriate, include details on how to access an image library or online stock…photo library to which the company is subscribed.…In addition to the aesthetic considerations, you should also include the required…technical spec of the images, the minimum image resolution, acceptable color…modes, and appropriate file types.…
- Understanding how style guides fit into the branding process
- Who is a style guide for?
- Formatting the guide
- Deciding what to include
- Identifying your position statement and voice
- Working with logos and typography
- Formalizing brand colors
- Working with images