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- Understanding how style guides fit into the branding process
- Who is a style guide for?
- Formatting the guide
- Deciding what to include
- Identifying your position statement and voice
- Working with logos and typography
- Formalizing brand colors
- Working with images
Skill Level Appropriate for all
The kind of images you choose and how you use them is an essential part of your brand's style. Does your brand favor illustration over photography? And if so, is there a particular style of illustration? In this section, you can address broad concerns, such as a preference for images of people doing things, engaged with the camera as well as smaller details like a requirement that images be placed in frames with a rounded corner, for example. You can also mention image treatments to avoid, such as drop shadows or beveled edges, if you feel they are odds with your brand's aesthetic.
If the style guide will be used by an internal design team, you can, if appropriate, include details on how to access an image library or online stock photo library to which the company is subscribed. In addition to the aesthetic considerations, you should also include the required technical spec of the images, the minimum image resolution, acceptable color modes, and appropriate file types.
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