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- Understanding how style guides fit into the branding process
- Who is a style guide for?
- Formatting the guide
- Deciding what to include
- Identifying your position statement and voice
- Working with logos and typography
- Formalizing brand colors
- Working with images
Skill Level Appropriate for all
Depending on the nature of your company, your style guide may have different audiences, with differing levels of familiarity with your brand. Perhaps there's an internal design team responsible for your company's communications, both within the company and client-facing. Or perhaps job roles are less structured and employees with a wide variety of responsibilities, from sales to marketing, to legal, to human resources, to customer service all need to produce branded materials.
Perhaps your company works with outside designers. These external agencies are your partners in building your brand. But they will not be as familiar with your brand as you are. The style guide saves time, money, and frustration by avoiding off- brand communication. There may be times when you partner with other companies to extend the reach of your brand. These co-branding partners need to know how to use your branding materials in conjunction with their own.