Join Nigel French for an in-depth discussion in this video Understanding what to include in a style guide, part of Developing a Style Guide.
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The scope of a style guide will vary from one brand to another.…Obviously, a style guide for a local bakery will have far fewer branding…scenarios to address than that for a multinational company with a…diverse product range.…Here are the basic elements to include.…A position statement. Who are yo? What are your brand values?…What's the voice of your brand? Are you informal, chatty, formal?…What are your naming conventions?…How do you write your company name, your product names?…How should your logo be used, and importantly how should it not be used?…What are your type choices and how should type be used?…What colors have you chosen and how should they be used? And how should imagery…be incorporated into your brand? Do you favor illustration over photography and…if so, what style of illustration? What style of photography?…Here are some other elements to consider that may be applicable.…
If your internal design team or your branding partners are creating…documents like newsletters, brochures, interactive PDFs, maybe you could…
- Understanding how style guides fit into the branding process
- Who is a style guide for?
- Formatting the guide
- Deciding what to include
- Identifying your position statement and voice
- Working with logos and typography
- Formalizing brand colors
- Working with images