How to Develop a Style Guide: The Purpose of a Style Guide


show more Understanding the purpose of a style guide provides you with in-depth training on Business. Taught by Nigel French as part of the Developing a Style Guide show less
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Understanding the purpose of a style guide

A well-thought-out style guide is an essential tool for strengthening and maintaining your brand identity. A style guide can serve different functions for different people. As the designer of the brand, the style guide is a way of ensuring that people use your designs in ways you had intended. Without a style guide, your designs are like a piece of machinery lacking an instruction manual. Writing the style guide is your opportunity to expand upon the thinking behind the logo, your choice of typefaces, your choice of colors, et cetera.

Perhaps your brand elements are metaphorical or based upon a theme; the style guide is your opportunity to explain it. Even if you're the only person likely to be designing with the brand elements-- maybe you design them for your own company--the style guide is a useful way of clarifying your thoughts about the brand. The style guide removes time-consuming guesswork and ambiguity about how the brand should be implemented.

As the person responsible for the i...

Understanding the purpose of a style guide
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Understanding the purpose of a style guide provides you with in-depth training on Business. Taught by Nigel French as part of the Developing a Style Guide

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Business Design
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