Join Nigel French for an in-depth discussion in this video Understanding the purpose of a style guide, part of Developing a Style Guide.
A well-thought-out style guide is an essential tool for strengthening and…maintaining your brand identity.…A style guide can serve different functions for different people.…As the designer of the brand, the style guide is a way of ensuring that people…use your designs in ways you had intended.…Without a style guide, your designs are like a piece of machinery lacking…an instruction manual.…Writing the style guide is your opportunity to expand upon the thinking behind…the logo, your choice of typefaces, your choice of colors, et cetera.…
Perhaps your brand elements are metaphorical or based upon a theme; the style…guide is your opportunity to explain it.…Even if you're the only person likely to be designing with the brand elements--…maybe you design them for your own company--the style guide is a useful way of…clarifying your thoughts about the brand.…The style guide removes time-consuming guesswork and ambiguity about how the…brand should be implemented.…
As the person responsible for the integrity of the brand, the style guide is your…
- Understanding how style guides fit into the branding process
- Who is a style guide for?
- Formatting the guide
- Deciding what to include
- Identifying your position statement and voice
- Working with logos and typography
- Formalizing brand colors
- Working with images