Join Nigel French for an in-depth discussion in this video Formatting a style guide, part of Developing a Style Guide.
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So what will be the format of your style guide?…Will it be a custom book or brochure, will it be on the web as a micro site,…will the pages be laser printed and put into a binder, or will it be a screen…PDF, possibly an interactive PDF?…In the case of the Roux Academy guidelines, I've opted for a simple interactive PDF.…This has the following benefits.…
It's accessible, it's cheap, and it's flexible. Revisions can easily be made.…I'm going to point out a few aspects of its design.…The document was created in Adobe InDesign.…Since the document is to be viewed onscreen, I've chosen a…landscape orientation.…Our monitors are wide rather than tall, so this makes the most efficient use of space.…I've chosen the page size of U.S. Letter so that if the user wants to print the…document they can do so easily.…
The table of contents not only provides an overview of the structure of the…document, but it's conveniently hyperlinked to the different sections, for easy navigation.…All pages have a link back to the Contents page.…
- Understanding how style guides fit into the branding process
- Who is a style guide for?
- Formatting the guide
- Deciding what to include
- Identifying your position statement and voice
- Working with logos and typography
- Formalizing brand colors
- Working with images