Exploring position statement and voice


show more Exploring position statement and voice provides you with in-depth training on Business. Taught by Nigel French as part of the Developing a Style Guide show less
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Exploring position statement and voice

In this chapter, I'm going to drill down to the various different sections of the style guide. The purpose of the position statement is to make explicit where your business stands in relation to its competitors without saying anything negative about your competitors. What's the status of your business within its industry? Is it new, established, innovative, pioneering? This should be short, and its tone in keeping with whatever tone you've adopted as your brand voice.

Not everyone using your style guide will be as familiar with the brand as you are. The position statement is your opportunity to clue them in on what your company is all about. The style guide is not just about maintaining a consistent look, but also about maintaining a consistent tone. The tone of your written communication plays a significant part in developing your brand's style. Your style guard should be an example of the writing tone you use, but it's also worth spelling it out.

In the example of the Ro...

Exploring position statement and voice
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Exploring position statement and voice provides you with in-depth training on Business. Taught by Nigel French as part of the Developing a Style Guide

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Business Design
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