Join Joseph Lowery for an in-depth discussion in this video Why Business Catalyst matters to Dreamweaver designers, part of Getting Started with Dreamweaver CS5 and Business Catalyst.
Dreamweaver integration with Business Catalyst, which is now native in Dreamweaver CS5, allows you to create and update your sites completely in Dreamweaver while leveraging all of Business Catalyst's advanced functionality. You can work with a site already created in Dreamweaver or build it from the ground up in a familiar authoring environment. With the Business Catalyst extension, you can create working versions of web pages and templates, publish your pages, view an archived history, roll back to a previous version of any of those pages, as well as preview working or live pages.
While it's obvious that Business Catalyst has a lot to offer, but why does this matter for the Dreamweaver designer? Well first, Business Catalyst gives you the power to extend your client offerings without engaging a separate web developer, or spending time yourself learning how to code a specific bit of functionality. For example, all of these drop-in, no coding modules are available, including ad rotators, announcements, bookings for events, comments, FAQs, you can build a library of downloadable documents, client-editable Photo galleries.
You could easily set up a site search, automatically include a sitemap. There were also a number of web apps that you can drop in-- for example, a job board--and all kinds of web forms, including contact form that automatically store the contact information for you. Business Catalyst cuts your production time significantly; even complex tasks becomes second nature and can be done more quickly than ever, the more you repeat them. There's a similar workflow between modules, which makes it easy to pick up new functionality. The more sites you build with Business Catalyst, the faster you'll be able to build even more sites. And what's more, Business Catalyst empowers clients to manage their own sites, so you can greatly reduce or eliminate the time it takes you to perform minor content updates, whether text to an article or a photo in a gallery.
You can even set up Business Catalyst so your clients can add their own content in an ad rotator. Perhaps one of the toughest challenges facing any Dreamweaver designer is the online store. Business Catalyst provides a turnkey e-commerce solution with support for a host of payment gateways, including PayPal and Authorize.net and many others with support for e-commerce in the US, Canada, Mexico, UK, Europe, Australia, and South Africa. Business Catalyst makes it possible for you to design and implement online selling of either physical or digital goods.
You can set up multiple catalogs, with an unlimited number of products. Business Catalyst also offers optional integration with the popular business accounting software into its QuickBooks. All of this powerful functionality enables you as a Dreamweaver designer to go after a much broader range of clients, including those who need high-powered features, such as a content management system, CRM, e-mail marketing or even an online store. Business Catalyst is only successful if you're successful, so it has created a vast array of resources that not only help you build the site once you've landed the client, but they are also there to help you close the deal with potential clients.
Bottom line: Business Catalyst can help you do more of what you have Dreamweaver for: creating better web sites and getting paid to do it.
Prerequisite: Dreamweaver CS5 Essential Training.
- Exploring the capabilities of Business Catalyst
- Modifying Business Catalyst modules and templates in Dreamweaver
- Extending to clients the ability to modify their web pages in the browser
- Managing downloadable documents with the Literature module
- Utilizing Business Catalyst's customer and content management features
- Creating email marketing campaigns
- Building a store catalog
- Setting up a payment gateway
- Customizing the checkout experience