Join Joseph Lowery for an in-depth discussion in this video What is Business Catalyst?, part of Getting Started with Dreamweaver CS5 and Business Catalyst.
You can build dynamic-driven menus for both main navigation and secondary navigation. You can easily add one or more blogs to keep site content fresh and encourage audience interaction. With Business Catalyst, you can also create a full-featured forum, either public or private, to keep site visitors returning as you build an active community. You're free to create as many RSS channels as needed for automatically publishing syndicated content from your blog posts, announcements, or any other information your client needs to disseminate.
Business Catalyst allows you to set up what they call "secure zones," which can be applied to any section of your site. Use Business Catalyst's secure zone capabilities to handle customer support or provide value-added content for premium visitors or subscribers. While the design side of Business Catalyst is very robust, where it really shines is on the administrative site. Business Catalyst integrates five different administrative systems. With e-mail marketing, you can send up to 10,000 e-mails a month at no extra cost, and include automated sales responses to build customer loyalty.
The ability to use targeted lists and fully customizable e-mail templates is also included. Use Business Catalyst's built-in customer relationship management, or CRM, functionality to gather and follow up on your sales leads. Set up any section of any page to be client-edited with Business Catalyst's content management options. You can even define page content areas to be edited right in the browser. Add online selling of physical or digital goods to any site quickly and easily. You can incorporate a full product, catalog complete with inventory management, as well as a complete check-out experience that includes automatically calculated shipping and tax charges, optional discount codes, gift vouchers, and affiliate referral tracking.
Their reporting and analytics functionality includes a well-formed dashboard that puts the most important business metrics right upfront. Clients can quickly see which pages are getting the most and least traffic, which products are selling and which are not, and the state of newsletter subscriptions. Because Business Catalyst is a hosted solution, you need to be sure that their hosting capabilities are reliable. Business Catalyst has data centers in North America, Europe, and Asia Pacific all connected to Tier 1 networks. Confident of their connectivity, Business Catalyst offers a 99.98 uptime service guarantee.
In essence, Business Catalyst is a platform in the computing sense and metaphorically, a raised platform for web designers. By taking a few small steps, you can use Business Catalyst to elevate your work and do more than you ever could before.
Prerequisite: Dreamweaver CS5 Essential Training.
- Exploring the capabilities of Business Catalyst
- Modifying Business Catalyst modules and templates in Dreamweaver
- Extending to clients the ability to modify their web pages in the browser
- Managing downloadable documents with the Literature module
- Utilizing Business Catalyst's customer and content management features
- Creating email marketing campaigns
- Building a store catalog
- Setting up a payment gateway
- Customizing the checkout experience