Join Drew Boyd for an in-depth discussion in this video The task-unification technique, part of Business Innovation.
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White-haired man: The famous inventor, Thomas Edison,…lived in a beautiful home, but something…was unusual about the gate that led into his house.…His visitors had to push the gate very hard…to open it, and then again, very hard to close it.…It seemed odd that such a successful inventor…like Thomas Edison wouldn't fix his gate.…Rumor has it that Thomas had attached…a pump to his gate, so that every time…somebody opened or closed it,…they were pumping fresh water…into the plumbing system of the house.…
This is a great example of the innovation…technique called task unification.…Task unification is defined as the assignment…of additional tasks to an existing resource.…That resource can be a component…of a product or service,…or it can be something in the immediate…vicinity of the product or service.…Think back to the story of Thomas' gate.…The gate has its primary job of letting visitors through,…but it also has the additional job of pumping water.…
That's not all to the story.…The guests coming to visit Thomas…are also a resource.…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
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- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.