Join Drew Boyd for an in-depth discussion in this video The multiplication technique, part of Business Innovation.
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A common problem in photography…is the occurrence of red eye,…like you see here.…Red eye happens when the flash of a camera…goes into the eyeball.…It hits the back of your eye,…which has a lot of tiny blood vessels.…The light picks up the red color from the blood…in these vessels,…and then it bounces straight back into your camera lens.…Your friends get that eerie red eye look.…But today's cameras have a clever and simple way…to defeat red eye.…They have a dual flash.…
The first flash causes the person's pupil…to constrict enough so that very little light will get in.…At that exact moment, the second flash goes off,…lights up the subject matter,…and voila, no red eye.…This innovation is a classic example…of the multiplication technique.…The multiplication technique is defined as copying…an element already existing in a product or service…but changing it in some counterintuitive way.…
To use the technique,…begin by listing the components of the product,…process, or service.…You pick one of those components,…make a copy of it.…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
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- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.