Join Lorrie Thomas Ross for an in-depth discussion in this video The future of online marketing, part of Insights from an Online Marketer.
Jeff Layton: It seems over the years I've noticed a real change in online marketing.…I had banner ads at one point.…Nowadays, on my mobile phone it knows where I'm at and it might give me…advertisements based on my location.…Or Google, if I do a lot of searches, next thing I know I'm getting ads…that relate to that.…Do you have any idea where are we going next?…Lorrie Thomas Ross: I think what you're referring to is sometimes it's the targeting, based on the…content whether you're on a social media, thing, whether it's like Facebook or…something, and it's targeting or trying to target based on your location, your…age, what content is on your site.…
Or if you've visited website, sometimes you're retargeted,…and the ad will follow you, whether it's a text ad or a banner ad,…until you take an action, or if you don't take an action after a certain number…of times, that following goes away.…I really see the future is actually not-- there's always going to be new technologies.…The only constant with online marketing is change.…
- What is online marketing?
- Encouraging online conversations about your business and products
- Reacting to requests such as "make a viral video…now"
- Selling a story
- Finding success through blogging
- Keeping up with the latest marketing trends
- Starting a career in online marketing