Join Drew Boyd for an in-depth discussion in this video The attribute dependency technique, part of Business Innovation.
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What do these items have in common?…Here is a traffic stop light.…The kind that changes color…as the car pulls up to the light.…Next, is a crescendo alarm clock.…It starts off ringing very softly…and then gradually gets louder…until you finally wake up.…Next, are transition sunglasses.…The kind that get darker as it gets brighter outside.…And finally, happy hour.…Do you see the pattern?…In each case, one item is changing…in response to something else.…
In the case of the traffic light,…it turns green in response…to the presence of a car at the intersection.…The loudness of the crescendo alarm clock changes…in response to time.…The darkness of the lens changes in response…to the brightness of the external light.…And happy hour?…Well, the price you pay for drinks…in a bar changes in response to the time of day.…In each case, you should see that…as one thing changes another thing changes…and that is the hallmark…of the Attribute Dependency Technique.…
Attribute dependency is defined as the creation…or removal of dependencies between…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
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- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.