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In this course, author Tom Geller explores the process of writing articles and publications for businesses large and small. The course begins with a look at the preparation you'll need to do, best ways to find assignments, and smart strategies for determining your article approach. Next, the course dives into techniques you can use to brainstorm angles, research, interview experts, finish a piece, and build your portfolio.
- Adopting technical tools
- Gathering reference materials
- Defining an article
- Finding assignments
- Determining your approach
- Conducting interviews
- Managing revisions
- Following up
Skill Level Appropriate for all
- Hi, I'm Tom Geller and this is writing articles. No matter what your job is, articles are a great way to meet business objectives and promote yourself as a thought leader. The article format is always in demand, and readers find it especially credible. This course shows you the different kinds of articles you can write, where they're published, and how to get those assignments. By working our way through a typical article, we'll learn how to plan, where to find research sources, and ways to get past blank page syndrome and actually start writing.
Going further, you'll see how to fit your article into a bigger project, how to manage the revision process, and how to deliver exactly what clients want so they'll turn to you again and again. This course assumes you already have basic writing skills. I won't talk about such mechanics as grammar and punctuation, but you will see ways to make your articles easier to create, edit and read. I've been writing articles for over 15 years as both a staff writer and a freelancer and I just love the format.
It's long enough to explore a topic in detail, yet short enough to let you finish quickly and move on to the next one. So whether you write for fun, for profit or as part of your job, the article format is one well worth learning. Let's get started with writing articles.