Join Drew Boyd for an in-depth discussion in this video What got Drew started in innovation?, part of Business Innovation.
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What got me started in the innovation space…is my very first role in a commercial role…in marketing.…Anytime you're in marketing,…you're going to be involved in innovation…whether it's the generation of creative ad concepts,…or the creation of new products and services.…What got me really involved is when…I got into the health care space.…My time at the health care company,…Johnson & Johnson, I worked a lot…in the mergers and acquisition area,…a lot in the technology area.…That is where I started to learn about…systematic methods of creativity,…ways that you can generate innovative products…and services on demand.…
It was very exciting times for us…because we could get teams together,…we could start to apply these methods,…and create these great products…that could be put into the hands of our customers…to do good things for patients.…It taught me a lot.…It taught me a lot over this long period of time…the things that work,…and to be honest with you,…I've experienced a lot of things too…that quite honestly don't work.…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
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The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.