Join Drew Boyd for an in-depth discussion in this video Using task unification for business issues, part of Business Innovation.
- View Offline
White-haired man: I like the task unification…technique, especially in situations…where you already have a particular…problem that you're trying to address.…When you use it this way, the technique…will take a specific resource and point it at specific…aspects of the problem you're trying to solve.…Let's go back to our refrigerator example…and see how this works.…Imagine going out and asking people…what kinds of problems or frustrations…they have with their refrigerator.…In other words, what are their pet peeves…about what's put inside the fridge,…or anything else about how it's used.…
We might get feedback from consumers…that sounds like this.…It's hard to know what food is still fresh…and what need to be thrown out.…I waste a lot of food because of that.…Refrigerators are difficult to keep clean.…You have to go in there, take the food out,…and wipe the shelves off.…It's a hassle.…It's hard to know what food I need to buy…at the store because I can't remember…what's in the refrigerator.…That means I have to run back to the store…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.