Join Judy Steiner-Williams for an in-depth discussion in this video Using direct openings, part of Writing Email.
…Email is most often the channel selected for short direct messages.…If the subject line identifies your message as providing necessary or positive…information, that reader expects to receive…that information immediately in the email.…If the email opening does not give the information the reader…wanted or expected, she may become frustrated and may not continue reading.…Look at this example.…If the subject line said, Updated Vacation Policy,Two Additional Days.…The reader would eagerly open the email expecting to find the updated policy.…
But what if this is the message the reader sees.…Several of you have complained about not having enough…vacation days and that you are experiencing job burnout.…Morale at our company seems to be at an all-time low.…We tried different things to try to improve…that but absenteeism continues to be a problem.…This was not what your reader expected.…The opening paragraph is not direct and the reader may…even be skeptical about the subject line and it's definitely asking.…What happened to those two extra vacation days?…
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- Using email as a communication tool
- Understanding the right time and the right tone to strike
- Crafting strong subject lines and messages
- Respecting confidentiality
- Copying and bcc'ing
- Including attachments<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.